At AE, we value your time and resources. We have been diligent about using technology to reduce out physical footprint at all our location productions and studio shoots.
In the past the hight cost of film production has been due to one thing: Mass. Literally the physical weight of cameras, lights and all the other equipment we use for production. The more mass you are moving around the more people and time it takes to film a project and you end up with expensive shoots. No longer.
With new technology that has effectively shrunk our cameras, lights, we can move more effectively though the filming space and that has allowed us reduce out labor costs since we are not moving around heavy and cumbersome gear.
That means a cost reduction for you and we keep the same filmic quality we love producing.
At AE, we use a series of preproduction methodologies that guide us to a sound story.
We also ask some fundamental question that get to the heart of your story.
People: Who is in the story?
Place: Where does the story take place?
Plot: What is the conflict and the journey?
Purpose: Why should anyone care about this?
Once we work on the answer to these foundational questions, we can quickly move to planning the shoot and the creativity really starts to flow.
We have all heard of KISS a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design, and that unnecessary complexity should be avoided.